How Successful Brands Will Excel With Social Media Video Marketing in 2020

To succeed with social media video marketing you will need to adopt a strategy that is more about entertainment, conversing, and education than about selling your goods and/or services. No one wants to be sold. People do enjoy a good conversation, having their questions answered, and being entertained. Quality content gives people a reason to engage with you on a continuous basis, to come back, and see what’s new. Moreover, it also inspires them to share your brand’s content on their social media and social video channels. Those brands that excel at branded content stand above those who are mediocre at best. Show me an influencer with social media, and most likely they are excelling with their video content strategy. Websites Should Be Media Centers Your website will need to evolve into a video media center. This is even more true today than ever. People spend thousands on websites which are beautiful, yet generate little or no rankings within search engines. Moreover, they generate almost no new clients at all. Without the proper SEO you have just a dead website. We need reasons for people to find you and engage with your brand. Your about us page on your website can’t always achieve that goal especially without some video content. You need a video content strategy which produces engaging, share-worthy video content similar to what an entertainment company or a publisher would create. Video Content Is Your Foundation Video content opens the door to touch people in a way that traditional marketing and advertising cannot achieve otherwise. If your marketing is completely centered around your products and services, that’s not storytelling. It’s a brochure. Features rarely do the selling. Packaging, storytelling, sharing important insights, or making people laugh or cry. This is a better strategy to make your brand important to the lives of people and worth being remembered. Give yourself permission to make your brand’s story bigger and more intriguing. Social Video Media Marketing Is Your Distribution Channel There are two overall methods to use social media to get your video content seen through social channels: Paid Advertising Organic networking Paid advertising is the absolute quickest, most assured method to generating traffic and new leads, and opportunities to close more customers. Yes, it can be costly. But so is inactivity, non-productiveness, cold calling, and bankruptcy. Advertising pushes your content to the right audience. You should be setting aside 5-10% of your profits to grow your business with intelligent marketing and advertising. A lack of doing this is simply shortsightedness. When funds are short, particularly when you’re starting out, you have to leverage your time more on organic promotion and networking. But at some point, you need to reinvest a portion of your profits back in advertising so as to sustain growth. Organic outreach has three aspects to it: Social Sharing Individual Networking Optimization Social Sharing – Sharing content (your own or that content you curate) to your followers on social channels (Facebook, LinkedIn, Instagram, Twitter, etc). If your content is really good, some of your followers will further share your content to their own followers. Individual Networking – This is an effort to reach out to people either through a personalized invite, a comment, directly sending them a message and/or a link to content, or in some way instigating a conversation with an individual. For me, LinkedIn is the king of individual networking when conducted correctly and consistently. Optimization – This is a technique to use keywords and contextual content to increase your chances of having your content found within search queries by online visitors. Since all social video channels (especially YouTube and Linkedin) have search engine capabilities like Google and Bing, your content can be discovered organically through social channels. Conclusion This is a overview of what smart brands will be doing in 2020 to win more market share with social media video marketing. Let us know if we can help with your social media strategy in 2020.

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By adminJack|August 27th, 2019|Categories: Business Marketing, Business Marketing Video, Corporate Video Production, Marketing Video, Product Marketing Video, Uncategorized, Video Production|Tags: Generate Leads, Generate More Leads, Search Engine Optimization, SEO, SEO Marketing, SEO Minneapolis, SEO Video Marketing, Social Media, Social Media Marketing, Social Media Video Marketing, Video for Website, video marketing, Video Marketing Strategy, Web Design, Website Design, Wordpress Web Design, Wordpress Website Design

Training Video Production Services

Award Winning Training Video Production

Training videos are a big part of any successful company, especially companies that have a large number of employees. Using video to train can decrease the time that managers have to spend training employees. Training video production can cover a wide variety of your companies needs, such as safety, sales, rules and benefits.
Training videos can increase worker productivity, promote a safe workplace environment, promote products and services, and can increase overall company productivity.

• An in-depth training video that covers all aspects of the job requirement will result in a more knowledgeable staff who will know how to perform their tasks correctly.
• Safety training videos result in safe employees that know how to perform the companies tasks and operate machinery correctly and safely.
• Product and services training videos promote awareness of products/services, and how to use them properly.
• Training videos increase increase sales, worker efficiency, decrease accidents, wasted time and decrease costs, etc. This results in overall company productivity

We create all types of training videos:

• Orientation videos
• Visitor safety videos
• Contractor safety videos
• Product training videos
• Demo training videos
• Customer relations videos
• Safety training videos
• Compliance training
• Retail training videos
• Sales training videos
• Management training videos
• Visitor orientation videos

BusyBoy Productions works with companies to create the right training video production for whatever type of training video your company needs. There are several features used to ensure the creation of a successful training video.

Voice-overs

Voice-over are a nice added feature to the video if it needs any type of narration or audio description. This is especially effective for animated parts of the video, how-to videos, and other videos that don’t use professional actors.

Animation

Animation is not always used in training video production, but it can be used to highlight certain areas of the video. Statistics, pointers, and other types of animation can be added to highlight particular aspects of the video.

Training video production process

BusyBoy Productions utilizes professional equipment for the training video production process, including editing, to ensure that companies receive the highest quality training video. There are four steps to the video production process.

1. Development – This stage of the training video production process is basically coming up with an outline and a good plan for the video. This covers budgeting, type of video, length of video, target audience, etc.
2. Pre-production – This stage covers scriptwriting, hiring actors (if needed), storyboards, acquiring props and wardrobe to be used in the video, determining locations for shoots, and more.
3. Production – This is the actual shooting of the video. Once all the scenes have been shot, it’s time to move on to editing.
4. Post-production – This covers editing, audio, voice-overs, and delivery to client.

Training video production helps companies excel in more than just sales and monetary increases. Employee efficiency, workplace safety, and product awareness can keep the entire company running smoothly which results in higher productivity, higher customer satisfaction, and a more favorable view of the company as a whole.
Are you located in Minneapolis, St Paul, Minnesota, Fort Myers, Florida or Nashville and looking to produce a training video?
BusyBoy Productions provides professional training video production services for companies, so contact us now to find out what we can do for your next corporate video.

By adminJack|August 29th, 2019|Categories: Corporate Video Production, Training Video, Video Production, Videos|Tags: Contractor Orientation Video, contractor safety video, corporate video production, Corporate Video Production Minnesota, Industrial Safety Training Video Production, industrial video production, minneapolis corporate video production, minneapolis video production, Orientation Videos, Safety Training Video, safety video production, Training Video, Training Video Editing, Training Video Editor, Training Video Production, Training Video Production North Dakota, Training Video Production Soujth Dakota, Training Videos, video editing, video production, video production minneapolis, visitor orientation video production, Voice-Overs, Voiceover

Health & Safety Video Production

Visitor Safety Orientation Video Production Tips

Safety orientation videos are also great for showing off your facility to current and future clients, visiting management, or   other guests, without having to lead them through the entire site.  They can experience all your site has to offer without ever leaving the board room. It can also save you money in with your insurance company. Some insurance companies offer discounts when a employee offers safety video training to their visitors and contractors.

Why is it important to have a visitor safety orientation video?
Visitor safety orientation videos are great for any business that may have safety threats to visitors. Often, companies will produce visitor safety videos to replace old and outdated videos with similar information. Visitors may not be aware of what it is like to work in a dangerous workplace need to pay attention to hazards while touring your facility. It is our mission to keep workplaces safe by applying safety video tactics to keep viewers engaged.
Digital safety orientation videos can be hosted on your company website which makes it easy to track who watched, when they watched and how much of the video they watched. Some video hosting providers will allow you to lock down the video to limited viewers and even password protect it like Vimeo.
Here are some visitor safety orientation videos tips.

1. If you’ll have to pitch this to upper management, go ahead and research which video production company you’ll want to use. Some video production companies are willing to pitch the project and benefits for you.
2. Make sure you keep in rules that are applicable across the site. If you know your visitor will be in certain areas that have different rules it’s possible to make supplemental videos to cover those areas.
3. Produce it the same way you would any other video. Make keeping your audience’s attention span a priority, as much as placing importance on content and accuracy.
4.  Understand that on live equipment video production sets, more tasks must be completed to create a successful orientation video than any other type of video.
5. Make it a professional video that shows off the quality of your company. A bad quality video doesn’t make your companies brand look good. Some video production companies can produce the a video that won’t date itself quick. Make sure that you’re working with a company that suggest things like this, because it will save your company in the long term.
6. Save money by having employees do the acting in your visitor safety video. Most people loved to be involved in these types of company projects and it gives your employees more insight on safety in the workplace.
7. Keep your video within a reasonable time limit. We recommend 3-5 minutes for visitor safety orientation videos and 5-10 minutes for contractor safety videos. We recommend this in order to keep your audience engaged and engagement equals safety education.

https://www.busyboyproductions.com/visitor-safety-orientation-video-production-tips/